Google considering anti-tracking app feature for Android similar to Apple?

google considering anti-tracking app feature for Android similar to Apple?

Google is reportedly trying to introduce an anti - tracking feature for Android devices like Apple. The aim is to ensure the transparency of the apps. Make sure users' consent is obtained to gather information needed to distribute ads targeting individuals system is Apple's tracking transparency feature. Apple plans to make this feature available by the middle of this year.

Google and Facebook, the largest distributors on the Internet, are at the forefront of collecting the most data from users. For this reason, Apple's new feature is a challenge for these companies. Android phones are Google's biggest source of information. However, it is noteworthy that Google is introducing a feature similar to Android.

google considering anti-tracking app feature for Android similar to Apple?

However, it is reported that Google's app tracking system will not be as strict. This will be similar to the upcoming privacy restrictions on the Chrome browser. However, Google has not commented on the anti-tracking privacy system.

Apple's new privacy control system will affect the growth of millions of businesses around the world, says the head of Facebook Zuckerberg's response.

Google also warns that this could affect ad distribution. But Apple's response is that the new feature only gives iOS users the opportunity for privacy.